This review is aimed at presenting and assessing a content curation tool, Scoop.it. My goal is to show how it works and the way in which small businesses can take advantage of it. In order to make a good judgement, I have been experimenting with this tool for a few days and testing the numerous options it offers. After having done so, I have reached the conclusion that Scoop.it is a powerful platform for businesses to promote their activity and increase their brand knowledge, among other benefits.
Scoop.it, whose headquarters are located in San Francisco, was founded in 2010 by Guillaume Decugis and Marc Rougier (Scoop.it, 2014). It was first conceived as a private beta, but as that early version met with considerable success, it was launched publicly in November 3, 2011 (Decugis, 2011). According to Guillaume Decugis, Scoop.it was born out of a previous experience in which they failed to develop a truly revolutionary mobile application. The knowledge they acquired through that experience turned out to be extremely inspiring, and Scoop.it became an instant success. As of November 2013, Scoop.it was within weeks of surpassing 100 million cumulated unique visitors (Decugis, 2013).
Anyway, what’s exactly Scoop.it for? In Gabriella Sannino’s words, it is a content curation tool, not a content aggregation tool (Sannino, 2012). This distinction is quite important, as aggregation is the mere act of getting together articles on a related topic, whereas curation requires a much more elaborate process of “discovering, gathering, adding value, presenting and making accessible a set of contents” (Content aggregation, 2012). In other words, with Scoop.it you can create an online magazine in which to record pieces of information from different sources on a subject that is of your interest.
In order to grasp a better understanding of how it works, I have been using this platform for a few days and I am now more familiar with it. To start with, I registered in the website through my Twitter account, which made the whole process significantly easier. Then, I selected a topic about which I wanted to gather information. In my case, I chose entrepreneurship, so I started to look for articles and news related to that subject. I entered key words such as start-ups, innovation, entrepreneurs and so on. The results for my queries were immediate and really useful, as a great numbers of articles started to show up. These articles came from multiple websites, and a result of that, there was a wide array of variety. After having looked at the different options that were in front of me, I decided to “scoop” some of the articles I found; the ones that I found more useful and interesting, indeed. By doing so, I added those pieces to my own online magazine and enriched my own space on entrepreneurship.
In addition to those basic tests, I have also experimented with some of the other tools that Scoop.it provides us with. For instance, I have used the branding tool in order to customize the look of my topic by uploading an image that suited my needs. Apart from that, I have shared articles that I have found by entering its url. Now those articles will be available to other users as well. Another thing that I have done is to add insight on some of the pieces of information that I have scooped; in other words, I have given a brief opinion on some of the articles I have selected. In this way, I can contribute directly to Scoop.it and be an active member, not just a silent observer and collector of news and articles. There is no doubt that there are many other options available in this platform, particularly in the various premium versions, but as an amateur user I have tried its most basic features.
To sum up, Scoop.it is a content curation tool that allows you to search and gather articles and news on a given topic in order to create your own “online magazine”. As the sources have been carefully selected, the pieces of information you get are high-quality, relevant and reliable, which adds to the overall usefulness of this tool. Being a Management student, I would wholeheartedly recommend Scoop.it to small business owners and entrepreneurs, as it can help them raise their brand awareness and increase their visibility, which is key to attracting new customers. Moreover, they can benefit from the rich sources of information that can be found through this platform to enhance their own activity.
- Scoop.it. (2014). Retrieved May 26, 2014, from http://www.crunchbase.com/organization/scoop-it
- Decugis, G. (2011). “Ambition is the last refuge of failure”: How scoop.it was born. Retrieved May 26, 2014, from http://blog.scoop.it/2011/11/03/ambition-is-the-last-refuge-of-failure-how-scoop-it-was-born/
- Decugis, G. (2013). Two years sharing ideas that matter to 100 million people. Retrieved May 26, 2014, from http://blog.scoop.it/2013/11/04/two-years-sharing-ideas-that-matter-to-100-million-people/.
- Sannino, (2012). Scoop This: A Comprehensive Guide to Scoop.it for Content Curation. Retrieved May 26, 2014, from http://www.searchenginejournal.com/scoop-this-a-comprehensive-guide-to-scoop-it-for-content-curation/38963/.
- Content aggregation vs content curation: How to compare? (2012). Retrieved May 26, 2014, from http://www.smartmediatips.com/content-aggregation-vs-content-curation-how-to-compare/